Question: How do you improve ranking in Places?
Answer: Google Places runs on these factors. 1) Is your business PHYSICALLY in the city that relates to the search (e.g. ‘Dallas Roofer’) = is your business in DALLAS. And – related to that – is it close to the center, or downtown, with preference given in competitive searches to businessees that are near to the center or downtown. 2) Does your business name and listing on Google Places CONTAIN the target keywords? 3) Does your business category / categories contain the keywords that are being searched? 4) Does your business have MANY reviews that contain the target keywords from RELIABLE reviewers who are PHYSICALLY in your community?
Those factors together determine who wins and who loses on a Google Places search. We cover this in more detail in our class on Google Places / Local Search. So to get to the top of Google Places, you need to improve the factors listed above. There are a few others such as cross-linking the Google Places to the Website and vice-versa.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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