Question: You mentioned structuring the website for the keywords first… Have you seen a difference how the URL pathway is structured in terms of rank. For example www.com/SEO/Classes or ww.com/SEO-Classes?
Answer: URLs clearly matter for SEO. First, any ? % or other weird characters, session ID’s, that sort of dynamic URL’s are the kiss of death. They really, really hurt a page’s chances of getting to the top of a Google search.
Second, URL’s need to contain the target keywords (WordPress for instance has a great feature to automatically take the post title and make it the URL). Third, as for your question, the order does seem to have a minor impact: The closer the keyword is to the high level / root level the better. so: jm-seo.net/SEO is more powerful for ‘SEO’ than jm-seo.net/blogposts/december/SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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