Question: “Singular, plural … See that? That’s a clue.” … A clue to what? If they used singular in both places, I would see it as a clue, but the fact that they used both … Is that a clue that they’re confused, or does that spread their net wider?
Answer: I don’t think that they are confused on the singular / plural here. What is happening on an SEO level is a realization that some people search for ‘quote’ and others for ‘quotes’ – and the knowledge that, all things being equal between two websites, the site that gets closest to the EXACT SEARCH phrase entered will win. In a very competitive market such as ‘Auto Insurance Quote,’ the companies literally are competiting down to that exact search – is it ‘Auto Insurance Quote’ or ‘Auto Insurance Quotes’ and in some situations, you will see DIFFERENT results on Google.
That said, you are right in that it isn’t the most critical part of SEO. For most companies, just getting the basic terms correct and not missing synonyms (auto vs. car vs. automobile) is the most critical part. Misspellings are another example here, wherein the challenge is reaching out to your searches but not hurting your brand by misspelling words.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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