Question: What are target keyword densities we should try for as we work to increase organic ranking?
Answer: A good density is about 5-7%. That said, what is more important is a) weaving your keywords into the page tags (such as the TITLE tag, META DESCRIPTION tag, H1/H2 tag), and b) having ‘natural’ syntax in which the keywords occur in subject / verb, normal sentences. Google looks for natural syntax, and good keyword vs. page tag relationships as much as at density. Pure numeric density is not sufficient.
As I teach the classes, I often point to sites like geico.com that do a great job writing keyword-heavy SEO-friendly content. We ‘deconstruct’ them and in that way, students learn the art of writing SEO-friendly content.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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