Question: What is click per pay?
Answer: Pay-per-click (PPC) or cost-per-click (CPC) refers to the AdWords advertising model. Companies bid in an ‘auction’ on Google and pay if and only if someone clicks on their ads. This is the foundation of Google’s business (AdWords).
For SEO, we can access the bids in the Google keyword tool and these bids at auction give us information on how our competitors see keywords. We can thus optimize on valuable ‘buy’ keywords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media