Question: I have a question about using plurals or not for keywords. why not use both?
Answer: Singular vs. plural is tricky. If a keyword phrase is NOT very competitive, then I recommend using plural. It will be ‘good enough’ to get you to the top, and the plural will catch the singular. If, however, a keyword phrase is VERY competitive, then the site that matches the exact search (singular to singular, plural to plural) will win. So in that case, you have to try to get as close to what they are inputting as possible.
So, plural and singular DO matter to Google. It’s just that in less competitive phrases you can be lazy and just use the plural. In more competitive phrases, you have to do everything right, down to capturing whether they use plural or singular. You can also mix and match the word phrases. There are many nuances here; the objective is to get as close as possible to the actual search phrases used by customers!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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