Question: Is there a competitive advantage to starting with Bing optimization, on the theory that Google’s been harvested aggressively already?
Question: I am considering using a CMS (Orchard) to replace a hand-created site. Will having semantic page names replaced by jibberish machine-generated names negatively impact SEO rankings?
Answer: Bing is a distant, distant No. 2 to Google, so I do not recommend worrying about it. Until / unless it gets united with Facebook I do not consider it important. If you SEO optimize for Google, Bing will generally follow.
I am not familiar with ORCHARD as a CMS system. That said, the output is what Google cares about not the CMS system. So if your CMS system generates SEO-friendly output, then it will work. That’s why we explain in our Page Tags class, which tags matter vs. keywords. Then you can ‘reverse engineer’ back to your page tags / CMS system and verify that it is SEO-friendly. All of them ultimately can be SEO friendly.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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