Question: Can I use these tools reviewed today to check and see how the company that is handling our SEO is performing?
Answer: SEO is a lot like the diet industry. There are great companies and there are lots of charlatans. There is real information, and there are lots of crazy ideas. One reason I got into teaching SEO is my frustration with clients coming to me who had been burned (BADLY) by SEO companies. To the tune of thousands and thousands of dollars.
You CAN and SHOULD check up on your SEO company. Some ideas. First, be sure to know your keywords and check your Google rank (use the free Firefox Rank Checker) tool. You need to be on page one (less than 10) to be ‘in the game.’ You should see improvement over time in your SEO ranking if your SEO company is any good.
Second, be sure to use Google Analytics and look at inbound, organic searches. You can set up what is called an ‘Advanced Segment’ for this. You should see improvement, steadily increasing traffic over time coming in organically. Both of these metrics check up on your SEO company.
Third, make sure that your SEO company / website designer is following best practices in terms of SEO keywords vs. tags, which we teach in our Page Tags session. We have many people take our classes who supervise SEO consultants or teams – that way they know the game and do not get taken advantage of.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media