Question: If you have a family of keywords/phrases but they all share one core keyword. Is it the density of the core word or the long tails that should be 5-7%
Question: Relative to tag value, what is the relative value of plain text. Sometimes italic or strong tags in text sections look funny to people and make page look awkward.
Question: Which count more intra or inter site anchor link text links? (from within the site vs from another site)
Answer: I don’t look at the numeric density. I am more interested in a) are the target keywords in the appropriate tags, starting with the all important TITLE tag, b) does the page have good VISUAL keyword density (the CTRL+F / PINK Text), and c) is the page written in NATURAL syntax. Real sentences with subjects and verbs vs. just strings of commas, commas, commas. That said, you’ll find densities of about 5-7% vs. a target keyword, for the CORE and not all the derivations of a keyword.
As for the visual of the page – yes, overdoing ITALIC (EM) and BOLD (STRONG) can make the page not read well for humans. That’s just a trade-off you have to make. One workaround is always put the HUMAN content towards the top and the Google content towards the bottom, with the knowledge that humans won’t read down below the fold.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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