Question: When we check our site command for indexing, it is totally different from looking at the crawling stats. We have been told to pay more attention to the crawling stats. Please clarify.
Answer: Yes, I have seen big differences myself. Some thoughts. First, to find out IF a URL is in Google use the site:http://www.company.com/url.html (I.e., use the exact URL). I believe you will find that NEW pages show up far faster here than in the Webmaster tools data; so, I believe, that Webmaster tools is actually LESS ACCURATE than the site: Command. Go figure.
At each stage, remember you are always getting some rough data from Google. What I am interested in for a given page is a) is it IN the Google index (and how rapidly did it get there), b) is it showing up on page 1 / top three positions for my target search query, c) is it getting traffic (are people searching for that term?), and d) once they LAND do they complete the ACTION that I want. (High conversion rate).
The Google statistics are just measurements at a rought level; and are means to this end, not ends in itself. It drives the geeks / nerds crazy when they see how inconsistent Google is with this data, but that’s just how it is. Go figure.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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