Question: So we should not use iFrames for content we want indexed…..so how do we leverage youtube, flickr, forums, etc. that are not hosted directly on our site?
Answer: First, yes Google doesn’t necessarily penetrate the iframes directly, although I do suspect in the case of YouTube embedded videos it DOES have an impact. For instance, here is the source of an embedded YouTube video –
<iframe width=”640″ height=”480″ src=”http://www.youtube.com/embed/PdUV3SU6soM” frameborder=”0″ allowfullscreen></iframe>
So embedded in this type of iframe IS a link – so Google probably does SEE this link to YouTube.
Compare this to the Facebook like box –
<iframe src=”http://www.facebook.com/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2Fjm.internet&width=175&colorscheme=light&show_faces=false&stream=true&header=true&height=427″ scrolling=”no” frameborder=”0″ style=”border:none; overflow:hidden; width:175px; height:427px;” allowTransparency=”true”></iframe>
So, not to get overly technical, the first type of iframe probably DOES promote YouTube; the second probably does NOT promote Facebook, and certainly not the running list of posts from our Facebook page.
So, first do your homework and look at the embedded IFRAME content. Look for clues. Be a cynic; Google certainly pays attention to who is promoting YouTube and who isn’t.
Beyond that, try to weave keyword heavy text around the videos, photos, etc., so Google can ‘see’ what is inside the iframe. This gets us back to the priority of TEXT in SEO, and not embedded visuals.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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