Question: I feel as if I started this course kind of knowing the alphabet, and now I am aware of making words. Problem is were do you start and stop with these tools. When working for someone to do an SEO, how many do you do and which tools are most important to do if they are on a tight budget?
Answer: Alphabet, and learning to put them in order. What a great analogy! And you know I love analogies;.
I think what you are getting at is the process of it. What do you do first, what second, etc. That’s why I have the workbook – so take a look at that. It’s really the hardest part of SEO – how to get into a rhythm, and not get overwhelmed.
I think it is very important to understand clearly a) your customer types, b) the logical inbound search patterns, c) the keywords and then make the site configured to reflect that inbound search pattern in a very measured way. Most people have websites that do not actually reflect how their customers search; so we are like locks without matching keys. Getting that close match between a website’s structural footprint vs. inbound search queries is absolutely fundamental to success…
No easy answer here – but learn by doing. That’s also one reason why I wrote the worksheets for the class, as many students are struggling with just this issue.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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