Question: Not sue wht C E A means on webpage, please explain.
Answer: CEA is a model used to explain landing page behavior. The searcher is on Google, looking for something – a.k.a., a KEYWORD. If he clicks on your site (it a) has got to the top of Google, has an enticing TITLE / headline, and a great META DESCRIPTION)… you get the click. Then he LANDS on your landing page.
He needs to be CONFIRMED (C). Is this page relevant to what I am looking for? If so, I’ll stick around. If not, bye bye. Then, ENGAGE. Is the content engaging? You’ve got his ear, do you explain to him why you are interesting and valuable? Finally, ACTION – what should he DO? Usually a registration or a purchase.
Visually the eye moves from the top left of the page towards the middle / down to the right. They have actually done heat maps of the eye to measure this!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media