Question: In respect to SEO, should we have unique meta-tags / keywords for each of our website pages, or is it better to use the same set of tags / keywords across all our pages?
Answer: The answer is FOCUS. Each page should have a UNIQUE TITLE tag, UNIQUE META DESCRIPTION tag, and UNIQUE content. That doesn’t mean that every single aspect of the page is unique and different from the others; but you do NOT want the SAME TITLE tag on two different pages on your site, etc.
Success at SEO is all about FOCUS. Each page (Except the HOME PAGE) should be laser focused on one keyword / keyword family. It is a mistake to make them all the same; just as bad is to just throw up keywords willy-nilly across the site.
Take a look at a very effective website for SEO, like geico.com, and you’ll notice that each page is LASER FOCUSED on specific keywords (Motorcycle Insurance, ATV Insurance, etc.).
That said, the home page is the MOST POWERFUL page on the website; it does deserve the most attention; it cannot be laser focused, as it also serves as a GATEWAY to the rest of the website.
But you should also revise the subordinate, landing pages, to be laser focused on specific keywords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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