Question: I just opened a new online business. I started adv. with goodgle AdWords. Should I continue, or should I cancel. It seems to me that I am definitely wasting money.
Answer: I always recommend get the free stuff first – Google SEO, Google Places, etc. You can do A LOT for free. Then use AdWords to build on your weaknesses; check your rank on your target keywords, and for keywords in which you are not in the top ten (top three), then advertise.
Unfortunately, Google heavily promotes AdWords, and so many people just do AdWords, thinking that SEO is impossible, that Google can’t be influenced, that you can’t play this game to win, or at least do better. Don’t believe that for a minute!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media