Question: I’m an “amateur” website designer but I have read over and over online that no major search engine uses the ‘keyword’ meta tag any longer (actually for the past 10 years or so pretty much since porn sites took over). Is this true in your opinion? One of your insurance examples (can’t remember which one) had a large ‘keywords’ meta tag section which I found peculiar. I would have thought they would know this.
Answer: Simple answer: YES.
Google and Bing have both PUBLICALLY announced that they ignore the META KEYWORDS tag. People still use it – it can’t hurt you, just doesn’t help you. I personally use it to identify what keywords a page should focus on, but the major search engines just ignore it. It was abused, overstuffed, etc.
So that’s why you do see it on pages, such as the insurance page, but it has no meaning. It’s sort of the appendix of SEO!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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