Question: I assisted at your webinar yesterday and I’ve found it so interesting that I did go see my boss telling her that I absolutely needed this training! (And I registered today)
We are in the creation + almost at launch part of two company web sites.
I wanted to know what is your best advice for creating URL names so they can have a great performance. Ex. Spotcycle (bike share smartphone application) www.spotcycle.net/android_en.html or www.spotcycle.net/bike-share-app-android_en.html?
I’ve also seen an article that mentions that using ” – ” is better that ” _ “. Would you agree?
Answer: First, dash is better than underscore. Not so much for SEO purposes, but for humans – people understand it better, it’s easier to see with an underline under it, as in a link, and easier to say on the phone. Second, very little difference vs. Google – what is valuable is to split the terms into parts using the “dash” so Google can clearly see the phrases / words.
Very important – be sure to use your keywords in your URL’s and avoid “dynamic URL’s” such as ?, & and other special characters. These really really hurt your website performance vs. SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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