Question: I enjoyed the session today, many thanks
I wasn’t able to ask quesitons ( iPhone app does not support it )
My product is unique, almost a new category, so we have some trouble getting our message to people whenb they don’t search directly for it. If they do, we are top rank ( try “Solar Light cap” )
Our product appeals to 20 market segments, so it is very hard to limit the number of keyword phrases. I use phrases to better focus the keywords
Q 1. Many SEO tools ask for a keyword, where we need to insert a phrase. Tag cloud generating tools are a typical example ( actually that’s another question in itself whether they are a good idea. ) Should I keep using phrases? E.g. fishing light
2. So many markets (hunting, fishing, camping, trekking, mechanics, tradesmen-electricians, plumbers, HVAC,etc etc) and yet I’m told we should limit ourselves to 4 keywords. Impossible I’ve recently created landing pages for each market segment, part of the solution, but these will need to start seeding Google all over again. Any thoughts on how I should manage such a wide market for our product and yet try to keep the keywords down to a manageable number?
3. Homepage – “keep it clean and simple so users are scared off”. Darn that works against the whole SEO thing. No keywords on the homepage. Your Comments?
Answer: Focus, focus, focus. Like it or not, you have to focus each page of the website and the home page. Nigerian Proverb: Man who goes after two mice, catches none. So you do need to define your focus. That said, you can have many inter-related “landing pages” that have variations on a theme (think: Geico, insurance… all the different types of insurance that they sell on geico.com, but each page is very focused on a type of insurance.).
Secondly, if your product is so revolutionary that no one searches for it, it may not be a SEO-friendly product. In that case, you have to reach out to an a) adjacent market and snag them… and/or b) use alternative methods such as email marketing, Facebook, etc., SEO isn’t always the most appropriate tool – that’s why I also teach Social Media Marketing and AdWords. For a new / unknown category, SEO may not be your best answer.
As for your home page comment, you’re right. We humans like iPhones – clean, visual, sleek. But Google like lots of text. So the solution is to usually put the clean, visual “eye candy” at the top and the cluttery text at the bottom of the page. Again, look at geico.com as an example: eye candy at the top / text at the bottom. But the point is well taken – you are designing for a) humans and b) Google. Most sites just design for the humans.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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