Question: On a PPC click through, can you capture the search term through a script to tailor the landing page?
Answer: AdWords ALREADY does this for you in the software. Simply click down to an ad group, click on the KEYWORDS tab and then click ‘see search terms’ – this will show you the EXACT search terms entered that got people to your site. So, you don’t need to do anything – it’s already in AdWords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media