Question: Loud & clear
Question: Ive used Google keyword tool in the past. Sometimes I get duplicate global monthly results for different keyword phrases. For example, searching for “orange juice” results in 673,000 for “what is in orange juice” and “orange juice”. How do I know which keyword phrase to go with?
Answer: Local is the country. Global is the whole world. Google has a terrible naming system, and they named ‘local’ what you or I would call country. They do not give data on local as in local New York City, or local San Diego.
Exact phrase is indicated by brackets as in [CRM SOFTWARE] – that means that they typed CRM SOFTWARE and NO OTHER WORDS into the search box. Vs. "CRM SOFTWARE" which is a phrase and would count searches like ‘Best CRM Software’ or ‘CRM SOFTWARE FOR BUSINESSES,’ etc.
You are looking for HIGH VALUE / HIGH VOLUME keywords in your market niche. Riches are in the niches, is what I teach our students.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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