Question: When you go on Google AdWords and type in a word, what is more viable, when you look on the right side, what is more important the category that has the number of searches or the dollar amount, I wold imagine it iis the dollar amont that is the most important
Answer: This question is about search volume vs. search value. BOTH are important. As I explained in class, there is a trade off. A search like ‘insurance’ will have a HIGH VOLUME as there are many, many searches that containt the term, but the search value is in searches like ‘motorcycle insurance quote,’ etc.
The trick is to look for those sweet spots, wherein high volume keywords are also high value – with the value measured as where there are connection points to your business value proposition. So you need: Volume and value, and the Google keyword tool is the only tool which really gives us both.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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