Question: Is it legal to use a competitors name or the name of a business that compliments your service in SEO marketing?
Answer: Yes, it is legal in terms of SEO, within the aspects of FTC regulation of false advertising. So a great example, as we discussed in the live webinar, is to create documentation comparing you with your competitors. Geico for instance could produce content on its website TITLED: Geico vs. eSurance: Power Points or something, that uses a competitor’s name (esurance) and then compares / contrasts Geico. This sort of documentation can often get to the top of searches. It’s very easy if you are in a niche industry, by the way.
Ironically, it is Google’s paid program – AdWords – that is MORE difficult to optimize on competitors’ names. If they are trademarked, Google will prevent you from using them; if a competitor complains. Also, because of what is called Quality Score, it can be difficult to show up on searches for competitors’ names. But, again, within the limits of trademark and FTC regulation, you can certainly use competitors’ names.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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