Question: We noticed that some of the pages we looked at have “Enter Description Here” for the Meta Description tag… however, the result actually had a description instead of saying “enter description here”…. where did the description come from if there was
Answer: Yes. The META DESCRIPTION tag is a ‘suggestion’ to Google vs. the TITLE tag which it ALWAYS uses. So if the META DESCRIPTION is a) absent, or b) weak (does NOT contain the search keywords), it will search the page for OTHER content, and use that in its place.
Hence, many pages have ‘lost control’ of their description on Google. On very competitive searches, in contrast, most everyone is doing everything right and the META DESCRIPTIONS will be coming from the tag itself.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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