Question: Goooogle ‘slap’ What is it? How can it cost you in penalty from Google? What did FTC tell Google about ‘money-making’ Google Ads? thank you
Answer: Google Slap is slang for being knocked down on Google, often in AdWords. It means that the algorithm thinks you have a bad / low AdWords quality score and it then dramatically increases the required cost per click bid by you.
It’s messy, however, as people also use the term to mean knocked down in natural / organic results (usually due to low quality content and/or link buying). Google is a near monopoly and so it can pretty much do what it wants to any small businesses. So, first and foremost, do NOT participate in paid link schemes.
I teach AdWords online, and there you really want to work on your Quality Score, as a high QS will help prevent a ‘Google Slap.’
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media