Question: Followup question: Is the relevance of keywords in the title, meta and description or should you just have differance keywords in each section? And: Are key words in the “title” as important as in the “keywords in the “meta section”
Answer: You should FOCUS each individual page, except for the home page which has special responsibilites. So, as we say on Progressive Insurance, a page should focus on a KEYWORD FAMILY such as ATV Insurance. Then,
TITLE tag = < 66 characters, indexed; < 80 characters indexed – include the major keywords, written in a pithy, exciting way.
META DESCRIPTION tag = < 155 characters. This becomes your description on Google.
Other tags – H1, H2, A HREF, etc. WEAVE the keywords into these tags, writing keyword heavy text for Google.
Not all tags are equal! The META KEYWORDS for example is ignored. So you focus a page on a keyword family, and the weave that content into the page’s tags.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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