Question: Are you talking about keywords in your page copy, title, description? Meta keywords?
Question: You mentioned “Flash” A lot of people in my industry (dentistry) have flash on their landing page. How does that get indexed?
Answer: Adobe Flash is NOT SEO friendly (!!!!!!). There is a ton of misleading propaganda by Google and by Adobe to the contrary, but it is just that: Propaganda. Do searches – look for Flash heavy sites; you will find few, if any. Why? Google is TEXT HEAVY, it emphasizes TEXT. Flash is graphical, so Google can’t read it, and/or doesn’t trust it as reliable content.
Bottom line: avoid Flash. It is wonderful for humans, but not for Google. But what do you do then? 1) Put text below the Flash (below the fold), use correct tag structure, 2) use ‘hidden text’ (more controversial), 3) create some text-heavy pages on the website to bring IN traffic, and other Adobe FLASH pages to excite customers.
There ARE work arounds, just remember FLASH is for humans. TEXT is for Google / SEO.
In terms of your other question, yes , you ‘weave’ your keywords into your tags, which we teach in our Page Tags class.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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