Question: I have Awstats on my cPanel. Why are Google Analytics and Awstats results so different?
Answer: I am not directly familiar with AwStats, but here are my thoughts. First and foremost, for marketing purposes Google Analytics is THE dominate platform, especially for small to medium sized businesse. So for sanity’s sake, sake of being able to leverage employees / contractors who understant it, it makes more sense to standardize on the market leader. Second, Google Analytics has Google’s immense resources behind it, and is clearly part of Google’s ‘World Domination’ strategy – so it will just get better vs. platforms that do not have powerful sponsorship.
Third, in terms of your own resume / skillset, again it makes sense to learn the leader.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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