Question: You mentioned not changing all our site’s title tags all at once. since we are working on SEO of our site – we need to correct a good deal of title tags, descr. tags, etc. Currently we do not get crawled more than once per week – So what would be a good pace for changes so as not be be a red flag?
Question: Can you discuss differences from having a blog on your site vs having “news” on your site?
Question: Someone blogged about an altrnative to our product and it has gotten great run.
Question: Is there a way to take advantage of their blog’s success?
Answer: Question 1. I would focus on the site section-by-section. Fix EVERYTHING on one page, then go to the next, etc. It’s a site-wide change to all TITLE tags that might hurt you. I wouldn’t over stress it.
Blogs = editorial, short, sweet, easy. No syndication
News = more formal, longer, not as easy to product. Easy syndication opportunities.
As for someone else’s blogging about an alternative to your product, that is just an opportunity to a) reach out to that blogger with your own product and/or b) imitate, get another blog to write about you. Imitation is the highest form of flattery and of SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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