Question: WordPress.org or Google/Blogger templates to build a more easily optimizable site for a small business?
Answer: WordPress isn’t inherently SEO friendly. So, first and foremost, I recommend that you install the ‘SEO for WordPress’ plug in. (Just Google it, to find it). That will get you 80% of the way there.
Beyond that, as we teach in the class – Google does NOT care how you create your pages, it simply looks at the HTML output. Tags such as the TITLE, META DESCRIPTION, H1/H2, ALT TXT, STRONG, EM and a few others are important to your keywords. You ‘nest’ or ’embed’ your keywords strategically in these tags.
So, after downloading and installing the plugin, then create a test page and compare / contrast it against the best tag practices as taught in the course. You may have to tweak WordPress a few times to get optimal output, but it can be done.
Start with the end in mind, and thereby work backwards to get WordPress to do what you want it to do in terms of search engine optimization.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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