Question: Since non-profit organizations can get Google awords for free, is it worth it to get those? Or just work on getting placed well on the first page?
Answer: Google does have some grants available for non-profits for AdWords. So those are a good idea if you can get them. But there are limits to the Google Grants program, such as your maximum bids and what keywords.
Beneath that, however, the deeper secret is that (in my experience and that of my clients), natural SEO always OUTPERFORMS AdWords. So if you can get on Google for free, in the free / natural / organic results, that is far, far better than AdWords. The two strategies are complementary: AdWords and SEO. If you can get SEO it is more powerful, but that doesn’t preclude also leveraging AdWords.
What you do not want to do is focus exclusively on AdWords, as it is actually the weaker of the two.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media