Question: When you are relaunching a website including a new design is there any special rule of thumb to follow?
Question: Is there any issue with using a combination of paid and unpaid services or should you just stick with one service provider?
Question: Can you change too often and have a negative impact on your reputation? Is everday or every other day too frequent?
Answer: Rules of thumb – don’t make massive site-wide changes, especially to your TITLE tags. Try to roll changes out section-by-section, rather than globally if at all possible. Begin with the end in mind (Covey); meaning think of the SEO goals and “actions” you want customers to do as you re-design the website.
Your question two – I really prefer the free SEO tools out there, which I track for our students. The paid tools that I have seen tend to over-emphasize the technical aspects of SEO, and underemphasize the mental process.
Rapid changes to tag structure (site wide) can be detrimental, but really you can’t have to many NEW pages on a website. Changing / rechanging existing content should be avoided once you get some stable SEO-friendly tags. But adding NEW content: Always a good thing, as long as it is keyword focused on YOUR target keywords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media