Question: If I may get this question in, which class addresses marketing to multiple city markets within one state?
Answer: That’s a great question and a common SEO issue. It can be very tough. Many local searches are now dominated by ‘Google Places,’ and Google Places heavily rewards companies with physical offices in the specific city searched (e.g. attorney, hair salon, pizza restaurant, flower shop etc.).
So there are a few strategies that you use. One, if possible, you create a unique Google Places listing for EACH of you local stores. Two, you SEO optimize for searches that contain the city / state name plus your target search term. It all depends on how competitive a search is, and whether the Google Places listings completely crowd out the ‘organic’ listing. Three, you may need to consider AdWords. This is one example where a company needs to think about advertising, if it can’t get there for free.
This concept is taught really throughout all the classes. It’s really a question about thinking through a) your keywords, and b) how the searches work in the real world.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media