Question: So many people say to keep your copy above the fold on website.. Geico seems to go way down and have lots of text/keywords..what do you suggest?
Answer: What most people do not realize is that you are designing your web pages for TWO audiences – 1) humans, who are visual (!) and 2) Google which is highly textual. Above the fold, higher up is better for BOTH groups, but you have to make trade offs, as the human-friendly design is different in some ways from the Google-friendly design.
So a very very common SEO-friendly web design (as on geico.com) is to put the human-friendly ‘eye candy’ above the fold, and the SEO-friendly, Google-optimized text below the fold. The trick is to design a balance for both humans and Google.
A different strategy (outside of the home page) is to have certain VERY heavy SEO-friendly pages for SEO / Google and other pages that are just for humans. Not every page has to cater to each audience. Then, searches go Google, then your text-heavy landing page, then an action (such as clicking over to other pages on the site).
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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