Question: What is a span or class tag?
Question: Are you penalized for having duplicate content on multiple pages?
Question: Do you suggest one keyword phrase per title tag?
Answer: The SPAN or CLASS tag is a type of tag you can use in CSS style sheets. It’s a lot like the FONT tag, but has a CSS / style sheets aspect to it. So you can use it to format your font, look and feel. That way, you can retain the H1 / H2 for SEO purposes (embed your target keywords) and use these other tags for other things that you want visually stand out in your website.
The H1 / H2 tag should really be reserved for SEO-friendly keywords; not formatting. And, in addition, you can use the ‘class’ attribute so that you can format the H1 / H2 tags on different pages so that they ‘look’ different (to humans) while still conveying to Google the keyword focus of each page.
Second question: Duplicate content. Yes, this can hurt (a little). If you don’t create zillions of cookie cutter pages, I would not worry about it. If you do, you need to use the CANONICAL tag to indicate to Google where the “original” copy is.
Third question: TITLE tag vs. keywords. YES, focus it on ONE keyword phrase, especially for the landing page. Each landing page should be LASER FOCUSED on one target keyword family. Focus is very very important to succeeding on Google!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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