Question: When searching for keyword, should we look at what the webiste that are advertising or the companies that not advertising (Paying for clicks,AdWords)
Answer: BOTH. For keyword discovery, do a search for your target keyword. For example, ‘Motorcycle Insurance.’ Then look at BOTH the websites that show up well in natural search (click over to their pages, and do a VIEW SOURCE, look at their TITLE, META DESCRIPTION, and META KEYWORDS tag for ideas). Also look at those who are ADVERTISING. For these, plug them into KEYWORD SPY and reverse engineer their keywords.
You can use the Google Keyword tool to identify the cost per click (CPC) that is being bid. Higher bids tell you that – in general – these keyword phrases are where the paying customers are. That ‘value clue’ is a great clue / question for you – is that keyword phrase ALSO your OWN potential customer? If so, it becomes a good SEO target.
Ironically, many companies just advertise on Google, but you can use their ads / their keywords to reverse engineer good keyword targets for SEO. Sadly (for them), they put a lot of effort, thought, and money into their AdWords, and happily (for you), you can leverage their ideas into your own SEO effort.
For the top performers on real SEO, you also want to pay attention to them, and imitate their keywords as well as their strategies. In sum, both the SEO (natural) and AdWords ads give you valuable insight into keywords!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media