Question: In the keywords tool of Google you did not talk about Competitions – does that only apply to paid searches or is this something to consider as well when searching for site keywords?
Answer: In the Google keywords tool, the only two columns I think are really useful are global monthly search and CPC. The former tells you search volume, and the latter tells you search keyword value. The ‘competition’ metric isn’t very useful – it attempts to tell you visually how competitive a search term is, but often the top ten are all completely full. I find it more useful to look at average CPC bids and compare / contrast keywords.
That gives you a more nuanced look at the value vs. the visual look.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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