Question: Since AdWords has a geographic determination for campaigns, do you want to use geo key words, like San Francisco?
Answer: As I explained in class, this depends. It always depends on the variables in terms of how potential customers are searching. In the Bed and Breakfast, example, we have these variables:
One, customer is in SAN FRANCISCO and searches for ‘Bed and Breakfast’ – in this case, geotarget AdWords and our keyword would be [Bed and Breakfast], +Bed +Breakfast, and/or "Bed and Breakfast"
Two, our customer is OUTSIDE of SAN FRANCISCO, so their search would not be ‘Bed and Breakfast’ but rather ‘Bed and Breakfast San Francisco’ – our keywords in AdWords, therefore, MUST include the words ‘San Francisco’ as in +Bed +Breakfast +Francisco to get to these people. Assuming we sell globally, then we do not need to geotarget at all.
AdWords has to reflect what I call the ‘donut’ structure of our clients, and we end up with two campaigns in AdWords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media