Question: How narrow or wide can you go with your content theme overall? For example, if you work with two very different markets, say education and business, where what you offer each is significanlty different, should you have two subdomains or two domains? This comes up often when create releases that are linked to from the front page and only a portion of our audience would really care. I.E. higher ed could care less about what we’re doing in the business market. etc.
Question: If you don’t have frequent news, should you focus more on your blog? Or what? And should you go ahead a do your releases anyway, as infrequent as they may be?
Answer: I don’t think there is an issue with having news releases that serve different audiences. In terms of human traffic, people will just click on the ones that interest them, and ignore the others. In terms of Google, all of the new news will be good for you.
I don’t generally recommend that you split your website, unless the two areas are RADICALLY different. Splitting the site means a lot of management hassles, plus split link / PageRank authority etc. Finally, subdomains are not a good idea in my book because they are, to Google, essentially separate websites.
In terms of frequency, stick with a schedule you can live with. If you can only generate one news release per quarter, do that. The big advantage to news is syndication. So be sure to syndicate that news release using Pitchengine.com, PRLOG.org, etc.
A blog is a very useful instrument for SEO, and I highly recommend it. It adds freshness to the site, and it creates many easy opportunities for keyword-heavy SEO content.
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