Question: So you have 3 separate landing pages? Classes, training, courses… yet they don’t show on your site?
Answer: For AdWords, we define landing pages that match the groups in our AdWords campaigns, and those groups ideally reflect keywords. For metrics purposes, we want 100% of that traffic to be ‘from’ AdWords, so I highly recommend that they are NOT public, NOT linked to from other parts of your website. Indeed, you should even exclude them using the ‘robots.txt’ – the reason being, for metrics purposes / ROI, you don’t want the ‘SEO’ traffic to contaminate your ‘Paid’ traffic.
Why? Assume you have an AdWords / PPC landing page. Assume you are paying $1.00 a click, and get 100 clicks ($100). If somehow this page is ‘public’ and gets ‘discovered,’ let’s assume you got an additional 100 clicks, then suddenly you would think you got 200 clicks, and your ROI has now DOUBLED. You think your AdWords is TWICE as effective as it really is.
So, in sum, exclude / hide your AdWords landing pages, so that you know the traffic is 100% from AdWords for ROI purposes.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media