Question: Can you please remind me why in the Keywords tool in AdWords, Global should be picked vs. local? And also, why do some Estimated CPC have $0.00?
Answer: In the AdWords keyword tool, GLOBAL refers to the entire world, whereas LOCAL refers to the COUNTRY. So LOCAL means United States, United Kingdom, etc. It does not mean SF Bay Area, New York metro, etc. Google has terrible naming conventions, and this is just one example.
On the estimated CPC, a value of zero or of .05 means insufficient data. It does NOT mean that that is the actual bid. In fact if you try to advertise on Google, they set minimum bids, and you will certainly pay much, much more than that.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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