Question: We do not even really watch our Bing keywords, we just know that they are all OK. How much attention is best to put on Bing keywords?
Question: In your adword campaigns can you have too many keywords – even if they are all appropriate for your products and going to the right category. We have lots of long tail keywords. In our whole campaign we have over 2000 keywords and have eliminated those that have 0 hits. Are those with low hits hurting us? Lots of them have high rank, but not all.
Answer: Bing is usually about 7-10% of a website’s inbound traffic, despite public claims to the contrary. Usually if you do well on Google, Bing will follow – so I don’t really worry about Bing.
As for AdWords, as I teach in the AdWords class, generally speaking it is all about FOCUS. Junking up your campaigns with lots of keywords just makes them hard to manage, and clutters your mind. There are also match types that will better match broad match terms (usually using the + sign in front of a keyword).
Also for AdWords, organization is key. You want to structure your ad groups to follow your keyword structure.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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