Question: How important are Reviews of businesses on Google?
Answer: Hugely hugely important for Google Places! As I teach in the class on social media marketing, for both Google Places and Yelp, having a lot of reviews is a major key to getting to the top of Google. As a business, therefore, you want to encourage reviews but in a CAREFUL judicious way; Google is worried about businesses manipulating reviews, so you don’t want your grandma to review you, nor do you want to e-blast your mailing list and go from ten reviews today to one thousand tomorrow. That will NOT help.
Reviews are part of social media marketing, and some strategy applies. Slow and steady wins the race. Also get keywords into your reviews. But, yes, hugely hugely important!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media