Question: Do your h1 and h2 tags need to be visible to viewers or can you make them the same color as the background
Answer: You can ‘hide’ text from Google by playing tricks like white text on a white background, or tiny text, using either fonts or CSS stylesheets. That said, I would NOT recommend it. Google is obviously pretty smart, and worried about you showing one content to it vs. one content to the human users.
So it is a better practice to try to harmonize what you show humans and what you show Google. A good system is to put the eye-candy for humans at the TOP and put the HTML keyword-heavy text for Google at the bottom. Both are visible, but the humans will gravitate to the top, see what they want, and move on. So you are optimized both for Google as well as humans.
That said, not a good idea to ‘hide’ text.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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