Question: Density, 10 % too much?
Question: How does the H1 show up visually on the actual viewed webpage?
Question: so confused- motorcycle so much in geico, but isn’t that a flag to Google for spam?
Answer: Optimal density seems to be in the 5-10% range. It depends on the industry. gthe H1 / H2 is definitely visible to humans. That’s one of the factors that Google likes about it; you are policed by your human visitors, it needs to be relevant.
Geico’s pages ARE heavy and ARE very repetitious. I think it is a great, glaring example of how Google-friendly text is MUCH MUCH heavier than the conventional wisdom implies. I like to do my searches, do my research, and see what is REALLY out there as opposed to reading pundits and Google evangelists tell me what they THINK I should be doing. I always go for what actually works, rather than what people tell me…
So for any industry, do your searches, then evaluate the pages that do well. Use that as a good rule of thumb for acceptable keyword density. But in my view, it is usually quite a bit heavier than people think. I do recommend writing the keywords in ‘normal’ syntax; not just mindlessly repeating them, again as Geico.com does.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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