Question: Can you explain the canonical tag more?
Answer: Google doesn’t like ‘duplicate’ content. So if on your site, for example, you have an e-commerce store with product descriptions, and these descriptions get duplicated in many spots on the website, then it is considered a best practice to use the canonical tag to point FROM the duplicate pages BACK TO the mother ship, the original content source.
This is not observed in practice, so I wouldn’t worry about it too much. Unless your site has tons of duplicate content.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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