Question: You said not to use pdf files for press releases. What do you recommend?
Answer: Adobe PDF is not a good idea in terms of SEO. Google ‘can’ read PDF, but in general, you will be easily outcompeted by straight HTML documents that have proper TITLE, META descriptions, and H1 / H2’s plus lots of keyword heavy content for Google.
That said, some companies need to use Adobe PDF for other reasons, such as having lots of legacy documents (datasheets) or press releases that you want to maintain in their original format (e.g. WORD documents). So your best practice is to embed the PDF document inside an ‘HTML wrapper,’ an HTML document that has a decent TITLE tag, META DESCRIPTION tag, H1 / H2 and at least some keyword heavy content. That way, Google can index the HTML document and you still have the beautify of the PDF.
Basically Adobe PDF isn’t Google friendly, so you can’t use it as an SEO strategy.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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