Question: Is there a limit to the amount of tags you can use?
Question: On the web, people want to read less info, yet Google wants more info for better SEO. Is there a happy balance?
Question: are the names of the html files and directories important for SEO
Question: : is there an ideal quantity of text allowed on a webpage?
Answer: You have quite a few good questions here. First, in terms of the limits to the H1, H2 tag family – a general good rule of thumb, is use just ONE H1 tag and make it 90% the same as the TITLE tag. Then for others, like the H2, H3, be restrained. Just a few. Don’t over do it. Think of them as EMPHASIS tags. If you over do it you are shouting at Google, so that’s not good.
As for humans vs. Google, you are right. There is a conflict here. We humans are moving in the direction of iPhones, graphics, visuals, video. Google is very text centric, and prefers text heavy pages. Best meet-in-the-middle strategy is to have the EYE CANDY at the top for the humans, and text heavy content for Google at the bottom. You are designing for two audiences: Google and Humans, each with different preferences and needs.
As for the NAMES of HTML files, directories, images – yes they are important. You want to always weave your keywords into these items. We will discuss more next week in our class on SEO-friendly website structure.
As for an ideal size, do your searches and look at the pages that do well. In general, perhaps 500 or so words is common. Definitely not a 100% graphic page, and definitely not a huge text page that mixes too many keywords; focus is very important.
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