Question: Just because you get to page one on Google does not mean that you stay on page one, correct? How do you maintain your page one status on Google over time?
Answer: Getting to the top of Google is competitive; staying there is competitive, as well. So one thing I teach in the class is think of this game as a 24/7 continually competitive game. That said, the top 10 doesn’t change as rapidly as you might think. Usually once the initial hump of getting your site SEO-friendly is over, you can stay at the top by persistence.
And remember to be number one on a SHORT TAIL search (SEO TRAINING) is much more difficult, and not necessarily more valuable than a LONG TAIL search (SEO TRAINING VANCOUVER). Riches are in the niches; and even better, they are less competitive. So try to identify niche keyword, high value searches; dominate them.
But, yes it is competitive, and you do need to stay on top of it, on a continual basis. We will look at RANK tools next week, which are a big help to monitoring your SEO position / Google Rank.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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