Question: I attended your excellent webinar yesterday on SEO tools and have a question on keywords.
When selecting/researching keywords for SEO, are they the same keywords you would use for AdWords? I.e. are SEO keywords different from AdWords keywords? And if so, how would they differ?
Answer: AdWords keywords and SEO keywords are similar, but strategy-wise can be quite different. First and foremost, for AdWords you are PAYING for inbound traffic, so you want to focus on what is called LATE STAGE or BUY keywords. Not camera, but DIGITAL CAMERA REVIEWS, not medical malpractice attorney but MEDICAL MALPRACTICE ATTORNEY CHICAGO. So your AdWords focus should be MUCH tighter.
Secondly, AdWords has a unique keyword type: NEGATIVE KEYWORDS. These are stop words, words that indicate that someone is NOT your customer… So you try for AdWords to identify NEGATIVE keywords as well.
I teach all of this in much more detail in the AdWords sessions, but these are the two high level keyword differences.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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