Question: Google likes heavily syndicated content … but what do you think actual reporters think of content that has been widely distributed on the Internet? It seems like they would find it less credible.
Answer: You always have TWO audiences. One, Google / spiders / SEO. They have certain needs and issues, such as favoring keyword heavy content, and H1 / H2 tags… Two, humans.
Humans are weird animals, and you are right. This may NOT appeal to humans. So what I recommend is focus your lower quality news releases at Google / syndication, and your higher quality releases at the human editors. You can do both, just focus which news release is targeting which group!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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